By Angu Lesley
Football Writer kick442.com-Cameroon
The Cameroon Athletics Federation FECAATHLETICS has penned a four-year deal worth over 300 Millions FCFA with Chinese kits provider KELME.
Both institutions made public the agreement this Thursday, April 29 in an unprecedented event in Yaoundé-Cameroon.
According to details from the Africa representative of Kelme, Mr Pierre Toukoulou, the Cameroon Athletics Federation will benefit an annual financial windfall of 80 millions FCFA, kits tournaments, organization of training camps amongst others.
Though Kelme was created in 1963, it is their first major deal with a Cameroonian Sports Federation but they can boast of successes elsewhere.
In collaboration with Africa Sports holding, Kelme also takes responsibility to brand and promote the products, events and actors of the Cameroon Athletics Federation for the next four years beginning from the date of signing of the agreement.
Reacting post-announcement of the move, Pierre Toukoulou the general manager of Africa Sports holding highlighted a key number of benefits which prompted the move.
“The Cameroon sports is very attractive. It’s for this reason that KELME has come to accompany the Cameroon Athletics Federation in their vision of professionalism and better performance”.
Before now, reasonable branding has been made on the activities of the FECAAthletics and its Athletes, but the latest move is certainly taking it to the next level.
Mr Pierre Toukoulou described the move as an open support scheme and on the benefits to Kelme, Mr Toukoulou made it clear that upcoming events provoked their move.
“Athletes of the Cameroon Athletics Federation will be participating in different events such as the upcoming Olympics games in Tokyo, the World Athletics championship amongst other events which guarantees visibility. This is what Kelme will achieve from this move,” the marketing expert stated.
Before now, the Cameroon Athletics Federation has had to chop and change between different sponsors with the national telecommunications company CAMTEL being their most active sponsor before the coming of Kelme going by the events of the recent Mount Cameroon race of hope.
Yak Li, the Director General of the Kelme Y expressed his satisfaction and even went further to tip Cameroonians to perform in the Tokyo 2020 Olympics.
“We are full of hope about the market in Africa and the potential of the Athletes here. We believe that in the Tokyo Olympics and other events we have confidence.”
Noted for their successes multiple national and international events, the Cameroon FECAATHLETICS appears to be the right environment for Kelme to begin its mission to invade the African market.
It is for this reason that Kelme has offered as much as they have per year in their anticipation to use Cameroon as a springboard to engulf a Continent noted for its successes in sprint, cross-country and other track and or field events.
“It is a sense of satisfaction. We started with a clear picture of what we want to achieve every four years. That is what we presented to our new partners (KELME and Africa Sports Holding).
We are certain they have followed our works and the results of our Athletess. We are sure that is why they decided to partner with our serious project. We are very ambitious, Cameroon has some of the best infrastructures in the world today so our Federations must make the most of this. We thank Kelme for accepting to offer equipments and support and say we are happy because materials worth 80 millions FCFA per year is satisfying,” Charles Kouoh Koteh who was at the event just like president Motomi Mbome Emmanuel stated.
A number of Cameroon Athletes are currently gearing for the Tokyo 2020 Olympic games and it will be the first major platform for this latest relationship to thrive.
Sponsorship is not a common practice to many Athletics Federation on the continent but Kelme remains open and in search of more partner Federations in Cameroon and around the continent if not the world.
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