By Victor Singano Junior
Football Writer, kick442.com
It’s official! The Footbal Association of Malawi (FAM) has signed a Memorandum of Understanding (MoU) of local Pay TV Channel deal with Malawi Digital Broadcasting Network Limited MDBNL) after the two parties failed to sign the agreement in December 2020.
The football historical signing ceremony agreement which took place on Thursday, February 11 2021 at Crossroads Hotel in Blantyre will see the local elite league competition being beamed live via Kiliye Kiliye decoder on channels 122.
Speaking during the ceremony FAM 1st Vice President Jabbar Alide described the deal as one of the best tool that can easily help in uplifting football development as well as increasing income generation more especially in this period of Covid 19 where club’s have been hit hard by the disease and are suffering alot to operate since most of them rely much on gate collection.
He further said that the pay TV channel will among other things provide exposure to the local footballers who will have opportunities by opening their doors of playing international club’s both in Africa, Europe as well as Asia.
“As we are all aware that the restrictions made by the government have not spared football since teams are now playing u see clossee doors,a development that has forced them to be in deep financial crisis but with the introduction of this pay TV channel will definitely add value to our game not forgetting our sponsors.
“We therefore take this opportunity to thank Malawi government through Ministry of Sports, Youth and Development as well as Ministry of Information for facilitating this partnership and making sure that the deal come to pass,” said Alide.
He added that once the pay TV channel project start to roll out will also help football followers to follow their teams and the league easily while at home or office as they are always eager to to watch the super league games live at the stadiums but they are not allowed due to Covid 19 restrictions.
“What we can urge soccer lovers in the country is that they should buy the Kiliye Kiliye decorders so that they can have opportunity to watch the superleage competition,” explained Alide.
In his remarks, MDBNL Chief Executive Director Denis Chirwa said expressed delighted with the partnership which he said they are ready and committed to give the best to the people in as far as live football is concerned.
“People should expect alot from us because our plan is to make them enjoy the games through our channels. We are geared to provide the football fans with a maximum of two matches per weekend,” said Chirwa.
Ntopwa FC club owner and Technical Director Isaac Jomo Osman commended FAM for securing the partnership with MDBNL saying the agreement has come at a right time when the club’s are facing financial hiccups since there is no football support from the corporate world.
“Beaming football live is the only way that can help club’s to make money so it is our hope that we’ll experience a significant improvement in as far as generating of income is concerned,” said Osman.
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