By Anye Nde Nsoh
Sports Writer kick442.com-Cameroon
Over the years African Football has experienced a retarded growth rate which is limiting the potentials of young lads in the continent in the domain of sports despite the amazing performances of African players abroad. Talents have been buried for lack of pitches and facilities to explode the potentials imbedded in them.
These has however forced some to drop out of the various domains of sports for other activities while others have fled, seeking greener pastures in other continents.
As reported by cafonline.com, a lifetime building African Football together agreement has been reached by the Confederation of African Football CAF and Umbro South Africa. The Multi-year exclusive partnership deal will see Umbro serve as exclusive technical sponsor for CAF organized tournaments and events. The iconic sports brand is also charged with increasing the visibility and commercial aspects of African football.
The said accord is expected to begin come January 2022, for the African Cup of Nations 2021 in Cameroon where Umbro shall provide kits for all referees, volunteers, and associated personnel.
Umbro for a long time has been lingering around CAF so this is an opportunity to formalize a deal with them.
“Umbro has been an intrinsic part of African football for a long period, and we are pleased to finally formalize this relationship and ensure that we take this to another level. This CAF, ably led by President Patrice Motsepe, is building a strong rapport with the commercial world and Umbro’s partnership further demonstrates this.
With ‘Toghu’ now an official match ball, we hope that this ball can create many lasting memories after the final whistle of the TotalEnergies Africa Cup of Nations.” CAF Secretary General Veron Mosengo-Omba explained.
Apart from providing Kitts to all referees, volunteers, and associated personnel, Umbro is the producer the official ball for the TotalEnergies AFCON 2021 in Cameroon nicknamed “Toghu”.
“This is a proud moment for Umbro in Africa and demonstrates our commitment to the development of football on the continent at all levels, from amateur grassroots to the grandstands of the professional game. The intentions of our team are clear; we are here to work and support African football for the long-term,” said Byron Mulholland, Director at Umbro South Africa.
“For a very long time, we have contributed to the building of African football, and we are excited to continue this work in association with the continent’s organizing body, CAF. We are honoured to have the double diamond featured on Africa’s greatest football stage once again and look forward to replicating this at all CAF events, including the upcoming Pan-Africa Schools Football Championship.”
Umbro South Africa is an English sports equipment manufacturing company, Bent on taking African Football to higher heights.
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