By Uche Dozie
Sport Writer, kick442.com-Nigeria
Premier Soccer League and one of the leading financial institution in South Africa, Amalgamated Banks of South Africa (ABSA) have put an end to their 13 years romance, the South African League board announced on Thursday.
The partnership which has seen great strides being achieved since 2007 expires at the end of the current season and will not be renewed.
In a media release by the PSL, ABSA’s Chief Executive, Daniel Mmimele, described the more than a decade relationship as a fruitful and excellent partnership.
”We have enjoyed a long, fruitful relationship with the PSL and have supported the PSL’s works in South African football and sports development. While we will no longer be the anchor sponsor for the PSL, soccer will always remain close to our hearts. We are therefore exploring alternative options to our relationship with the PSL, said the Chief Executive of ABSA group.
”We would like to thank the PSL and the football community for their excellent partnership and support for the years”, Mminele said.
Dr. Irvin Khoza, PSL chairman submits that the relationship with Absa is a reference point for glory as it has created an era of great football development.
”The Absa premiership era will forever be a reference point for football glory, both in terms of club development and player performance in our sports history. The PSL is grateful to ABSA for strengthening the league to true professionalism,” Dr. Khoza said.
The financial institution has not just been a sponsor in the South football league but a key sponsor in South African football since 2004.
ABSA definitely made a mark and just like PSL chairman said ”the period of 2007 to 2020 will forever be etched in the memories of football fans as a highpoint in the PSL.”
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